Gastón Johansen · Product Designer

Turning user confusion into measurable outcomes.

I help businesses build better products by combining research, strategic thinking, and thoughtful design.

70% → 20%

↓ Player Drop-Off

−25%

↓ Patient Wait Time

+50%

↑ Conversion Rate

View Case Studies

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Case Study

Research to add value

Award winner | Ux game design | Research

2025

Reducing player drop-off from 70% to 20% by simplifying onboarding and navigation

Award winner | Ux game design | Research

Reducing player drop-off from 70% to 20% by simplifying onboarding and navigation

Product design | Design challenge

2026

Designing operational planning and monitoring workflows in a 2-day product challenge

Product design | Design challenge

Designing operational planning and monitoring workflows in a 2-day product challenge

Ux research | usability | accesibility | ui design

2024

Reducing patient waiting times by 25% by redesigning workflows and error recovery

Ux research | usability | accesibility | ui design

Reducing patient waiting times by 25% by redesigning workflows and error recovery

Ux Research | Ui design | No code webiste

2023

Increasing conversion by 50% by clarifying pricing and course value

Ux Research | Ui design | No code webiste

Increasing conversion by 50% by clarifying pricing and course value

How I approach product problems

Good products are built through understanding people, not just designing screens. My work focuses on identifying root causes, aligning teams around evidence, and turning insights into practical solutions.

Let’s work together

View my resume

Freelance

Product Designer & Researcher

(Present)

Contraviento

Game Ux Designer

Improved onboarding & player retention

(Present)

PrograMed

UX/UI Designer

Reduced patient waiting time by 25%

(2023 / 2024)

IronBrush academy

Product Designer

Increased conversion by 50%

(2023 / 2024)

let’s talk for your project done

Let's create amazing stuff together!

Have a project in mind? Looking to partner or work together? Reach out through the form and I'll get back to you in the next 48 hours.

hello@gaston.consulting

(+54) 11 6479-9160

Turning user confusion into measurable outcomes.

Turning user confusion into measurable outcomes.

Turning user confusion into measurable outcomes.

Research to add value

Reducing player drop-off from 70% to 20% by simplifying onboarding and navigation

Reducing player drop-off from 70% to 20% by simplifying onboarding and navigation

Designing operational planning and monitoring workflows in a 2-day product challenge

Designing operational planning and monitoring workflows in a 2-day product challenge

Reducing patient waiting times by 25% by redesigning workflows and error recovery

Reducing patient waiting times by 25% by redesigning workflows and error recovery

Increasing conversion by 50% by clarifying pricing and course value

Increasing conversion by 50% by clarifying pricing and course value

How I approach product problems

How I approach product problems

Product Designer & Researcher

(Present)

Game Ux Designer

Improved onboarding & player retention

(Present)

UX/UI Designer

Reduced patient waiting time by 25%

(2023 / 2024)

Product Designer

Increased conversion by 50%

(2023 / 2024)

Let's create amazing stuff together!

Let's create amazing stuff together!

Send a message

Let's create something amazing & extraordinary together.

Let's create something amazing & extraordinary together.

Let's create something amazing & extraordinary together.